Privacy Policy

Effective Date: October 1, 2026

At Briskpine, operated by RayLee INC, protecting our customers' personal information and maintaining transparency in our data practices are important priorities.

We respect your privacy and are committed to handling personal information responsibly when you visit our website, browse our hand‑crafted wooden home goods collections, create an account, place an order, or communicate with our customer service team.

This Privacy Notice explains how Briskpine collects, uses, discloses, stores, and protects personal information in connection with our online store at https://briskpine.com, including our wooden furniture, home decor, storage, tableware and wooden home accessory offerings.

By using our website, you acknowledge the data practices described in this Privacy Notice. Where required by applicable law, we will obtain your consent before processing personal information for specific purposes.

1. Categories of Collected Personal Data

To provide a convenient, personalized, and reliable shopping experience, we may collect the following categories of information when you interact with Briskpine.

Information You Provide Directly

  • Personal Identification Information: Your full name, email address, telephone number, and other contact details provided during account registration, checkout, or customer service inquiries.
  • Billing & Shipping Information: Billing addresses, shipping addresses, postal codes, and delivery instructions necessary to process and fulfill orders.
  • Order & Transaction Information: Products purchased, order numbers, transaction dates, payment status, and purchase history.
  • Account Information: Account credentials, preferences, saved addresses, and relevant account settings.
  • Customer Communications: Messages, inquiries, feedback, product reviews, and information submitted through our contact forms or customer support channels.
  • Home Goods Preferences: Information you voluntarily provide about product preferences, furniture styles, decor interests, or home‑living routines to help us respond to inquiries or improve shopping recommendations.

Payment & Financial Information

Payments are processed through the payment service providers available at checkout.

Depending on the payment method, these providers may collect and process payment card information, billing details, and transaction authentication data.

Briskpine does not independently need to store complete payment card numbers or card security codes to fulfill orders processed through supported payment providers.

Automatically Collected Information

When you browse our website, certain technical information may be collected automatically, including:

  • Internet Protocol (IP) address
  • Browser type and version
  • Device type and operating system
  • Pages viewed and time spent on our website
  • Referring websites and browsing interactions
  • Shopping cart activities and product preferences
  • Cookie identifiers and other online identifiers

This information may be collected through cookies, analytics technologies, server logs, and similar tools, subject to applicable privacy requirements.

2. Purpose of Data Processing

Briskpine collects and processes personal information for legitimate business and operational purposes, including the following:

Order Processing & Fulfillment

We use customer information to:

  • Process purchases and verify payments
  • Prepare and dispatch wooden home‑goods orders
  • Arrange shipping and delivery
  • Provide shipment tracking information
  • Handle returns, refunds, and eligible replacements
  • Maintain accurate transaction records

Customer Service & Communication

We use contact information to respond to inquiries, resolve order issues, provide product information, and communicate important updates related to purchases.

Website Improvement & Shopping Experience

We may analyze customer interactions and shopping trends to improve website functionality, refine our product collections, enhance navigation, and deliver a more convenient shopping experience.

Marketing & Promotional Communications

Where permitted by law, we may use contact information and shopping preferences to provide information about new home goods arrivals, promotions, discounts, and relevant store updates.

Where consent is required, marketing messages will be sent only after the necessary consent has been obtained.

Customers may unsubscribe from promotional emails using the unsubscribe link included in those communications.

Fraud Prevention & Security

We may process information to identify suspicious transactions, prevent fraud, detect unauthorized activities, enforce applicable terms, and protect our customers and business operations.

Legal & Regulatory Compliance

We may retain or disclose certain information where reasonably necessary to comply with applicable laws, tax obligations, accounting requirements, lawful requests, or legal proceedings.

3. Data Security & Encryption Standards

Briskpine takes reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, misuse, alteration, loss, or disclosure.

Encryption & Secure Connections

Our online shopping services rely on secure communication technologies, including HTTPS/TLS encryption, to help protect information transmitted between customers and the storefront.

Access Control

Access to personal information is limited to authorized personnel and service providers who require that information for legitimate business purposes.

Payment Security

Payment transactions are processed through payment service providers responsible for maintaining appropriate payment security measures, including applicable PCI‑DSS requirements.

Data Protection Practices

We aim to maintain appropriate safeguards and review our information‑handling practices as necessary.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Customers are encouraged to protect their account credentials and contact us promptly if they suspect unauthorized account activity.

4. Third‑Party Data Sharing & Analytics

Briskpine does not disclose personal information to unrelated third parties for their independent purposes without an appropriate legal basis.

We may share information with trusted service providers when reasonably necessary to operate our online store and provide our services.

These providers may include:

  • E‑commerce Platform Providers: Services such as Shopify that support online storefront functionality, checkout, order management, and customer accounts.
  • Payment Processing Providers: Authorized payment services that securely process transactions and assist with payment verification.
  • Shipping & Logistics Partners: Delivery carriers and fulfillment partners that require customer shipping information to complete orders.
  • Website Analytics Providers: Services that help us understand website traffic, shopping patterns, and storefront performance.
  • Advertising & Marketing Partners: Where enabled, services that help measure advertising performance, provide relevant promotions, or support marketing campaigns.
  • Customer Support & Technology Providers: Services that assist with customer communications, website operations, and technical support.

Depending on the integrations enabled on our website, third‑party services may include Shopify, Google services, Meta Platforms, or other advertising and analytics providers.

For more information about the privacy practices of these providers, please refer to their official privacy policies:

  • Shopify: https://www.shopify.com/legal/privacy
  • Google: https://policies.google.com/privacy
  • Meta: https://www.facebook.com/privacy/policy/

We do not sell customer contact lists as a standalone commercial product.

However, certain advertising or analytics disclosures may be considered a "sale," "sharing," or use for targeted advertising under applicable privacy laws, even when no monetary payment is received.

Where required, customers will have the ability to exercise applicable opt‑out rights.

5. Cookies & Tracking Technologies

Briskpine and our service providers may use cookies, pixels, and similar technologies to improve website functionality and understand how visitors interact with our online store.

These technologies may support the following purposes:

Essential Cookies

Essential cookies help maintain website functionality, shopping cart contents, checkout operations, security features, and customer account sessions.

Analytics Cookies

Analytics technologies help us understand website traffic, identify technical issues, measure browsing patterns, and improve the shopping experience.

Functional Cookies

Functional cookies may remember language preferences, regional settings, or other selections to enhance website usability.

Advertising & Marketing Cookies

Where enabled and permitted, advertising technologies may measure campaign performance and help deliver relevant promotional content across supported platforms.

Managing Cookie Preferences

You can manage or disable cookies through your web browser settings.

Where our website provides a cookie consent interface, you may also use the available controls to manage optional cookies and tracking technologies.

Please note that disabling certain essential cookies may affect website features, including shopping cart functionality or account access.

Where required by applicable law, we obtain consent before placing or accessing non‑essential tracking technologies.

6. Minors' Privacy Protection (COPPA)

Briskpine is an online home‑goods retailer intended for adult consumers and is not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13.

If we become aware that personal information has been collected from a child under 13 without legally required authorization, we will take appropriate steps to delete or otherwise handle that information in accordance with applicable law.

Parents or legal guardians who believe that a child has provided personal information through our website may contact us at support@briskpine.com.

We will review the request and take appropriate action.

7. Online Privacy Transparency (CalOPPA)

Briskpine strives to maintain transparency regarding its personal information practices in accordance with applicable online privacy laws, including the California Online Privacy Protection Act (CalOPPA), where applicable.

Our privacy transparency practices include:

  • Providing a publicly accessible Privacy Notice explaining the categories of information we collect and how it may be used.
  • Making this Privacy Notice available through an appropriate link on our website.
  • Explaining how customers can contact us about their personal information.
  • Updating this notice when material changes to our data practices occur.
  • Disclosing our use of cookies, analytics, and advertising technologies, as applicable.

Customers may browse portions of our website without creating an account, although certain information may still be collected automatically through normal website operations.

Some browsers transmit "Do Not Track" (DNT) signals. Because recognition and treatment of these signals may vary, we do not represent that every DNT signal is automatically honored by all services operating on our website.

Where legally required, we will process supported opt‑out preference signals in accordance with applicable requirements.

8. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or another jurisdiction with comparable data protection requirements, you may have additional rights concerning your personal information.

Depending on applicable law and the circumstances of processing, these rights may include:

  • Right of Access: Request information about the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete personal information.
  • Right to Erasure: Request deletion of personal information when the applicable legal requirements are satisfied.
  • Right to Restrict Processing: Request restrictions on certain uses of your personal information.
  • Right to Data Portability: Request a copy of eligible personal information in a structured, commonly used format.
  • Right to Object: Object to certain processing activities, including processing for direct marketing.
  • Right to Withdraw Consent: Withdraw previously provided consent when processing is based on consent.
  • Right to Lodge a Complaint: Submit a complaint to an appropriate data protection supervisory authority.

Legal Bases for Processing

Where GDPR applies, we process personal information based on one or more applicable legal grounds, including:

  • Performance of a contract, such as processing and delivering an order
  • Compliance with legal obligations
  • Legitimate interests, where those interests are not overridden by individual rights
  • Consent, where required for marketing, optional cookies, or other processing purposes

To submit a privacy‑related request, please contact support@briskpine.com.

We may request reasonable information to verify your identity before responding to a request.

9. California Resident Privacy Rights (CCPA/CPRA)

California residents may have specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), if those laws apply to our business and the processing activity.

Applicable rights may include:

Right to Know

You may request information regarding the categories and specific pieces of personal information collected about you, along with relevant collection, use, and disclosure practices.

Right to Delete

You may request deletion of eligible personal information, subject to applicable legal exceptions.

Right to Correct

You may request correction of inaccurate personal information maintained about you.

Right to Opt Out of Sale or Sharing

You may request to opt out of the sale or sharing of personal information for cross‑context behavioral advertising, where applicable.

Right to Limit Certain Sensitive Personal Information Uses

Where applicable, you may have the right to limit certain uses or disclosures of sensitive personal information.

Right to Non‑Discrimination

We will not unlawfully discriminate against customers for exercising applicable privacy rights.

Submitting Requests

California residents may contact support@briskpine.com to submit privacy inquiries or exercise applicable rights.

Where required, we will provide additional opt‑out mechanisms through our website.

We may take reasonable steps to verify requests before disclosing, changing, or deleting personal information.

10. Data Retention, International Transfers & Security Incidents

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Notice, including order fulfillment, customer support, legal compliance, accounting, dispute resolution, and fraud prevention.

Retention periods may vary depending on the category of information and applicable legal obligations.

When information is no longer reasonably required, we take appropriate steps to delete, anonymize, or securely dispose of it, subject to applicable retention requirements.

International Data Transfers

Because Briskpine operates an online retail business and may use service providers located in different jurisdictions, personal information may be processed or stored outside the country in which a customer resides.

Where required, we will rely on appropriate legal mechanisms and safeguards for international transfers of personal information.

Security Incident Procedures

If we become aware of a security incident involving personal information, we will investigate the circumstances, take appropriate containment and remediation measures, and assess applicable notification obligations.

Where legally required, we will notify affected individuals and relevant authorities within the applicable statutory timeframes.

We will also take reasonable steps to reduce the risk of similar incidents occurring in the future.

11. Marketing Communications (CAN‑SPAM Act)

Briskpine may send marketing communications relating to new home‑goods arrivals, promotional campaigns, special offers, and other relevant store updates where permitted by applicable law.

Our marketing practices are intended to comply with applicable commercial electronic messaging requirements, including the CAN‑SPAM Act where relevant.

We strive to ensure that:

  • Promotional messages accurately identify the sender.
  • Email subject lines are not misleading.
  • Marketing emails include an accessible unsubscribe mechanism.
  • Unsubscribe requests are processed within applicable legal timeframes.
  • Transactional communications remain distinguishable from promotional messages.

Customers may unsubscribe from marketing emails at any time by selecting the "Unsubscribe" link included in promotional messages.

Please note that opting out of marketing communications does not prevent us from sending necessary transactional emails, such as order confirmations, shipping updates, or important account‑related notices.

12. Corporate Entity & Contact Details

For questions regarding this Privacy Notice, personal information requests, customer privacy concerns, or data protection inquiries, please contact our team using the information below:

  • Brand Name: Briskpine
  • Operating Corporate Entity: RayLee INC
  • Principal Office Address: 1369 N Downing St, Denver, CO 80218, United States
  • Customer Support & Privacy Contact Email: support@briskpine.com
  • Contact Telephone: +852 2362 3613
  • Official Website: https://briskpine.com

When submitting a privacy‑related request, please provide sufficient information to help us understand your inquiry. For security reasons, we may need to verify your identity before processing certain requests.

13. Changes to This Privacy Notice

Briskpine may update this Privacy Notice periodically to reflect changes in our business operations, website functionality, service providers, data protection practices, or applicable legal requirements.

When updates are made, the revised notice will be published on this page with an updated effective date.

Where required by law, we will provide additional notice or obtain consent for material changes in how personal information is processed.

We encourage customers to review this page periodically to stay informed about our privacy practices.

Thank you for trusting Briskpine. We are committed to respecting your privacy while providing a convenient, secure, and enjoyable home goods shopping experience.

Thank you for choosing Briskpine — Discover Woodcraft, Embrace Home.